InfoComm 2025: Pro AV Trends and the AI Shift

InfoComm 2025, held in Orlando from 7 to 13 June 2025, showed a Pro AV industry organised around three shifts: artificial intelligence embedded across products, AV over IP becoming the default infrastructure, and hybrid and immersive experiences driving product design. This is the analysis of what those shifts mean for the industry; the launches themselves are listed by category in a companion post, InfoComm 2025: Product Launches and Best of Show.

InfoComm 2025, held in Orlando, Florida, served as a pivotal showcase for the professional audio-visual (Pro AV) industry, revealing a dynamic landscape shaped by rapid technological advancements and evolving user demands. The event, which convened over 800 exhibiting companies and attracted more than 30,000 attendees, underscored its status as North America's premier exhibition and conference for the Pro AV sector.

Product launches and award recognitions this week highlighted several dominant themes: the pervasive integration of Artificial Intelligence (AI), the continued evolution of tools supporting hybrid collaboration, and significant advancements in immersive display technologies.

Furthermore, the event emphasised the increasing importance of networked AV solutions and specialised education technology. The sheer volume and nature of these product introductions indicate a maturing yet highly dynamic Pro AV market, driven by specific technological innovations, particularly in AI and IP-based systems, alongside the growing need for adaptable solutions for hybrid work environments and captivating immersive experiences.

InfoComm 2025 at a glance

InfoComm 2025 took place at the Orange County Convention Center in Orlando, Florida, with educational sessions running from June 7-13 and the main exhibits, where new products were unveiled, from June 11-13. This consistent location for major AV events reinforces Orlando's significance as a central hub for the industry.

The event's substantial scale, featuring over 800 exhibiting companies and attracting more than 30,000 attendees, solidifies its position as the largest exhibition and conference for the Pro AV industry in North America. This extensive participation ensures a comprehensive representation of market innovations and emerging trends.

Official press releases and event descriptions outlined several key areas that guided the innovations presented, providing a strategic framework for understanding the product launches:

• Artificial Intelligence (AI): A significant area of focus, with over 20 dedicated sessions exploring its impact on Pro AV solutions across various sectors. Demonstrations included AI-driven audio mixing and intelligent camera control, highlighting AI as a transformative force enhancing user experiences and increasing efficiency.
• Conferencing & Collaboration: Extensive exploration of technologies and trends shaping the future of remote and hybrid work environments. This category remains a critical driver of AV innovation, particularly in the post-pandemic landscape.
• Digital Signage: Innovations transforming communication strategies and engaging audiences were spotlighted, reflecting the continuous evolution of display technologies and content management systems.
• Broadcast AV: Comprehensive coverage of the entire broadcast AV ecosystem, from content creation to production and distribution. The convergence of broadcast with traditional IT and AV systems was a notable trend.
• Learning Spaces: The event showcased how Pro AV technology is transforming educational environments to be more engaging, interactive, and effective. Education technology represents a specialised and growing sector within the broader Pro AV market.
• Live Events & Immersive Experiences: A strong emphasis was placed on how Pro AV elevates live events, with discussions on the "Experience Economy" and the role of technology in shaping next-generation immersive experiences. This theme highlights the creative and experiential aspects of AV.
• Convergence of AV, IT, and Broadcast: A fundamental trend influencing advancements across the industry, indicating a blurring of lines between these traditionally distinct domains.

The explicit themes outlined by InfoComm organisers serve as a strategic roadmap for product development and industry direction. The alignment between these themes and the types of products receiving "Best of Show" awards or being explicitly launched demonstrates a cohesive industry-wide push towards specific technological advancements and market needs.

This alignment suggests a rapid maturation in these areas, moving from conceptual discussions to tangible, market-ready solutions. For example, the strong emphasis on "AI shaping the Pro AV Industry" is directly mirrored by numerous AI-powered product launches and awards. This convergence of thematic focus and product innovation reflects where research and development investment is concentrated and where market demand is strongest.

The Executive Leadership Summit and the NEXXT launch

The InfoComm 2025 Executive Leadership Summit, "AI in AV: From Hype to Human-Centered Transformation," gathered nearly 100 leaders to confront the profound impact of AI on the AV/UC and workplace technology sectors. The summit emphasised that AI isn't just a tool; it's a transformation trigger demanding strategic, human, and systemic shifts. Attendees recognised this as a unique opportunity for AV leaders to actively shape how AI integrates with humanity, rather than letting others define its course.

Key themes discussed included:

• Leadership in the AI Era: Navigating the challenge of leading while still learning.
• Human-Centered Transformation: Ensuring AI enhances empathy, not erases it.
• The Adoption Gap: Bridging the divide between AI's potential and human readiness.
• Agentic AI & Digital Co-Workers: Shifting AI from mere tools to collaborative teammates.
• Workplace Reimagination: The convergence of space, technology, and behaviour through AI.
• Ethics & Ownership: Addressing concerns around data ownership and protection.
• Business Model Reinvention: Evolving AV business models to prioritise service, agility, and insight.
• New Skillsets: Transforming AV professionals into "experience architects."
• Obsolescence vs. Opportunity: The imperative to drive AI transformation or risk being left behind.

This successful summit coincided with the official launch of NEXXT as an "industry transformational enablement engine." Despite a soft launch in recent weeks, NEXXT officially cut the ribbon at InfoComm, marking the start of a crucial week for the industry. The overwhelming support and validation received throughout the week underscore the industry's interest and readiness for the changes ahead, reinforcing NEXXT's mission.

NEXXT acknowledges the challenging yet privileged journey of enabling an industry with immense potential, echoing Charles Darwin's sentiment that survival belongs to the most adaptive. The organisation is committed to turning this support into tangible action and impact.

NEXXT extends gratitude to all who have supported its journey and invites everyone to explore its newly launched website at www.nexxtnow.com to learn more about what's next for the industry. The call to action is clear: lead with innovation and passion, recognising the opportunity to enable collaborative workflows and optimisation desperately needed in this AI age.

Three trends across the launches

The product launches at InfoComm 2025 reveal several overarching trends that define the current state and future direction of the Pro AV industry.

AI embedded across Pro AV

AI is no longer a nascent concept but a fundamental component deeply embedded across a wide spectrum of Pro AV solutions. Its ubiquitous presence highlights AI's role as a core enabling technology. The shift from AI as a standalone feature to an integrated, "invisible" layer within AV products indicates a maturation of AI adoption. This signifies that AI is becoming an expected capability, not a premium add-on, driving the industry towards more autonomous and responsive AV systems that require less manual intervention. The repeated appearance of "AI-driven," "intelligent," and "automated" in product descriptions and award categories across cameras, audio, and management platforms confirms AI's foundational role.

This suggests that manufacturers are embedding AI at the core of their product design to solve common AV challenges, such as optimising camera views (e.g., AVer TR535N, BXB, Lumens CamConnect Pro, Huddly C1, PTZOptics SimplTrack 3, Kramer KAC−CAM−70/KAC-CAM-360, Yealink IntelliFocus/Multi-stream IntelliFrame, MAXHUB UC P30), ensuring clear audio (e.g., BXB, Nureva HDX series), and simplifying system management (e.g., Utelogy Agentic AI). The objective is to make AV systems more intuitive and less reliant on manual intervention, thereby reducing operational costs and improving user satisfaction. This widespread integration implies that AI is becoming a baseline expectation for next-generation AV solutions.

Furthermore, the focus on "Edge AI" solutions, as highlighted by Lumens Digital Optics, suggests a trend towards localised processing. Instead of sending all data to the cloud for AI processing, performing AI computations at the "edge" (i.e., on the device itself or a local server) offers distinct advantages. These include reduced latency, which is critical for real-time AV applications, lower network bandwidth consumption, important for managing large video streams, and potentially enhanced data privacy by processing sensitive information closer to the source rather than relying solely on cloud processing. This indicates a sophisticated approach to AI deployment within AV, moving beyond simple cloud-based services to more robust, localised intelligence, which is a key differentiator for high-performance and secure applications.

AV over IP and networked AV

The migration to IP-based infrastructure is accelerating, offering greater scalability, flexibility, and remote management capabilities. New product launches include IPMX-ready gateways (EvertzAV), ST 2110 applications (intoPIX), dedicated Pro AV managed switches (NETGEAR AV M4350), and various AVoIP transmitters/receivers (Nice, Vanco, Visionary). This shift enables AV systems to seamlessly integrate with existing IT networks, simplifying deployment and maintenance by leveraging familiar network protocols.

The emphasis on open standards like IPMX and ST 2110, alongside specialised network hardware, indicates a maturing AVoIP ecosystem. This move towards standardisation is critical for ensuring interoperability between different manufacturers' products, which has historically been a significant challenge in the AV industry, often leading to vendor lock-in. The explicit mention of "IPMX-Ready gateways" and "Titanium IPMX / ST 2110 Apps" as Best of Show winners is highly significant. These are not just proprietary AVoIP solutions but ones adhering to open, interoperable standards.

This signals a collective industry effort to overcome fragmentation and create a more unified, scalable, and future-proof AV infrastructure. The recognition of a "Pro AV Managed Switch Series" (NETGEAR) further underscores this convergence, as it addresses the specific networking demands of AV traffic within an IT framework, ensuring reliable performance and simplifying network design for integrators.

This widespread adoption of AVoIP and open standards will likely lead to a more competitive market for core AV infrastructure components, potentially driving down hardware costs over time as barriers to entry are reduced. This means the value proposition for AV solution providers will increasingly shift towards software layers, analytics, and integrated services rather than solely focusing on hardware. For end-users, particularly IT departments, this means AV systems become more akin to other network devices, allowing for easier management, troubleshooting, and scaling using existing IT expertise and tools, thereby blurring the lines between AV and IT departments and skill sets.

Hybrid work and immersive experiences

Product launches clearly reflect the dual demands of modern environments: creating seamless, equitable experiences for hybrid teams and delivering impactful, immersive visuals for engagement. Collaboration tools are becoming more intelligent and wireless (e.g., AVer, BXB, IPEVO, Lumens, Barco, Huddly, Neat, Shure, Cisco, HP, Logitech, Kramer, Yealink, MAXHUB), while display technologies are pushing boundaries in size, resolution, and form factor (e.g., Delta, LG, Philips, SiliconCore, Sony ELF-SR2, Samsung). The focus on "Immersive Experiences" confirms this strategic direction, indicating a market responding to both functional and experiential demands.

The concurrent innovation in both hybrid collaboration and immersive displays suggests a strategic bifurcation of the AV market, where solutions are either optimising for functional, distributed communication or for captivating, shared experiences. However, there is also a subtle convergence where immersive technologies, such as Sony's Spatial Reality Display and HP Dimension with Google Beam, could eventually enhance remote collaboration by providing more engaging virtual meeting environments, bridging the gap between these two trends.

Furthermore, the emphasis on "socially responsible technology," as highlighted by AVer, and accessibility features, such as multilingual transcription (IPEVO Vurbo.AI, AI-Media LEXI Voice) and assistive listening (Bettear RTX, Nureva HDX series), suggests a growing awareness and commitment within the industry to broader societal impact. This indicates that innovation is not solely driven by technical capability but also by ethical considerations and the need to create inclusive environments for all users. This trend could influence procurement decisions, corporate social responsibility initiatives, and future product development cycles, moving beyond pure performance metrics to encompass broader human-centric design principles, reflecting a maturing industry perspective.

Outlook for the Pro AV industry

InfoComm 2025 demonstrated a vibrant and rapidly evolving Pro AV landscape, characterised by the deep integration of AI, the continued dominance of AV over IP, and a dual focus on optimising hybrid collaboration and delivering captivating visual experiences. The product launches underscore an industry committed to simplifying complex AV deployments, enhancing user experiences through automation, and expanding accessibility for diverse audiences. These advancements collectively point to a more intelligent, connected, and user-centric AV future.

Looking forward, several trends are anticipated to shape the industry:

• AI is expected to become even more deeply embedded in AV solutions, moving towards predictive and proactive systems that can anticipate user needs and self-optimise.
• The maturation of open standards like IPMX will foster greater interoperability and potentially drive down hardware costs for core infrastructure, shifting value towards software and services.
• Innovation in display technology will continue to push boundaries in resolution, form factor, and immersive capabilities, leading to more dynamic and engaging visual environments.
• The convergence of AV and IT will deepen, leading to more IT-centric management tools and skill requirements for AV professionals, necessitating cross-disciplinary expertise.
• Increased emphasis on sustainability and accessibility will likely shape future product development and industry standards, becoming integral to product design and market acceptance.

The full executive report is available as a PDF on LinkedIn.

Strategic Pathways works with enterprise leaders to turn this kind of analysis into a running system. If you are weighing how this applies to your own organisation, you can start a conversation.

This analysis is part of the Human and AI Intelligence newsletter, a weekly briefing for executive leaders on growth, execution and AI strategy across APAC.

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Frequently asked questions

What were the main trends at InfoComm 2025?

Three: artificial intelligence embedded across Pro AV products, AV over IP becoming the default infrastructure, and hybrid and immersive experiences driving product design.

Where and when was InfoComm 2025 held?

At the Orange County Convention Center in Orlando, Florida. Educational sessions ran from 7 to 13 June 2025 and the exhibition from 11 to 13 June.

What was the theme of the InfoComm 2025 Executive Leadership Summit?

AI in AV: From Hype to Human-Centered Transformation. The summit treated AI as a trigger for strategic, human and systemic change rather than as a tool.

What does AV over IP mean for integrators?

As open standards such as IPMX mature, value shifts from core hardware towards software, services and IT-centric skills.